Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT: A Summary and Review
Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT is a PowerPoint presentation that summarizes and reviews the main concepts and topics of the 12th edition of Marketing Management by Philip Kotler and Kevin Lane Keller. Marketing Management is a popular and comprehensive textbook that covers the theory and practice of marketing in various contexts and situations.
manajemenpemasaranphilipkotlerkelleredisi12ppt
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What is Marketing Management by Philip Kotler and Kevin Lane Keller?
Marketing Management by Philip Kotler and Kevin Lane Keller is a textbook that provides a holistic and strategic approach to marketing. It covers the essential concepts and tools of marketing, such as market analysis, segmentation, targeting, positioning, differentiation, branding, product development, pricing, distribution, promotion, customer relationship management, and more. It also discusses the current trends and challenges of marketing in the digital age, such as social media, e-commerce, mobile marketing, global marketing, ethics, sustainability, and social responsibility.
Marketing Management by Philip Kotler and Kevin Lane Keller is divided into five parts: Understanding Marketing Management, Developing Marketing Strategies and Plans, Connecting with Customers, Building Strong Brands, and Shaping the Market Offerings. Each part consists of several chapters that explain the concepts and theories of marketing with relevant examples and cases from various industries and markets. The 12th edition of Marketing Management has been updated and revised to reflect the latest developments and research in the field of marketing.
What is Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT?
Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT is a PowerPoint presentation that summarizes and reviews the main points and topics of Marketing Management by Philip Kotler and Kevin Lane Keller. It is designed to help students and practitioners who want to learn or review the fundamentals of marketing management in a concise and visual way. It can also be used as a supplement or a reference for teaching or studying marketing management.
Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT consists of 23 slides that cover the following topics:
The definition and scope of marketing management
The tasks and processes of marketing management
The core concepts of marketing
The steps of developing a marketing strategy and plan
The methods of analyzing the market environment and the consumer behavior
The criteria and techniques of segmenting, targeting, and positioning the market
The elements and strategies of creating a strong brand identity and equity
The factors and decisions involved in developing a product or service offering
The approaches and methods of setting a price for a product or service
The channels and functions of distributing a product or service
The tools and mix of communicating a product or service to the target market
The principles and practices of managing customer relationships
The challenges and opportunities of marketing in the digital era
Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT uses simple language, clear diagrams, tables, charts, graphs, pictures, icons, and bullet points to illustrate and explain the key concepts and topics of marketing management. It also provides some examples and cases from various industries and markets to demonstrate the application and relevance of marketing management in real-world situations.
What are the benefits of Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT?
Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT has many benefits for students and practitioners who want to learn or review the fundamentals of marketing management. Some of these benefits are:
It helps you understand the core concepts and theories of marketing and how they apply to various contexts and situations.
It helps you develop a holistic and strategic perspective on marketing and how it relates to other business functions and processes.
It helps you acquire the skills and tools to analyze the market environment and the consumer behavior, and to design and implement effective marketing strategies and plans.
It helps you enhance your creativity and innovation in creating and delivering value to customers and stakeholders.
It helps you keep up with the current trends and challenges of marketing in the digital age, such as social media, e-commerce, mobile marketing, global marketing, ethics, sustainability, and social responsibility.
It helps you prepare for your exams, assignments, projects, or presentations by providing a concise and visual summary and review of the main points and topics of Marketing Management by Philip Kotler and Kevin Lane Keller.
As you can see, Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT is a useful and valuable resource for anyone who wants to learn or review the fundamentals of marketing management. It can help you improve your knowledge, skills, and performance in marketing.
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Conclusion
Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT is a PowerPoint presentation that summarizes and reviews the main concepts and topics of the 12th edition of Marketing Management by Philip Kotler and Kevin Lane Keller. Marketing Management is a popular and comprehensive textbook that covers the theory and practice of marketing in various contexts and situations. It provides a holistic and strategic approach to marketing, covering the essential concepts and tools of marketing, such as market analysis, segmentation, targeting, positioning, differentiation, branding, product development, pricing, distribution, promotion, customer relationship management, and more. It also discusses the current trends and challenges of marketing in the digital age, such as social media, e-commerce, mobile marketing, global marketing, ethics, sustainability, and social responsibility.
Manajemen Pemasaran Philip Kotler Keller Edisi 12 PPT has many benefits for students and practitioners who want to learn or review the fundamentals of marketing management. It helps them understand the core concepts and theories of marketing and how they apply to various contexts and situations. It helps them develop a holistic and strategic perspective on marketing and how it relates to other business functions and processes. It helps them acquire the skills and tools to analyze the market environment and the consumer behavior, and to design and implement effective marketing strategies and plans. It helps them enhance their creativity and innovation in creating and delivering value to customers and stakeholders. It helps them keep up with the current trends and challenges of marketing in the digital age. It helps them prepare for their exams, assignments, projects, or presentations by providing a concise and visual summary and review of the main points and topics of Marketing Management by Philip Kotler and Kevin Lane Keller.
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